How to think about a design and marketing budget
Define what the project needs to include before comparing prices.
Define what the project needs to include before comparing prices.
Separate the pieces#
A website project may include planning, copy, photography, design, development, and ongoing support. A print project may include design and production. Ask which pieces are actually included in an estimate.
Identify outside costs#
Printing, postage, advertising spend, hosting, software, and commissioned imagery can sit outside the creative scope. Make room to discuss them before committing the full budget.
Prioritize the first release#
If the wish list is larger than the available budget, decide what solves the immediate problem and what can follow. A focused project is easier to assess than a broad promise with unclear deliverables.
Compare the scope#
A useful proposal describes the deliverables, review process, responsibilities, and schedule. Those details help explain the price and make comparisons more meaningful. Antilo prepares pricing around the agreed work rather than publishing invented package rates.
Bring it into your next project#
Antilo connects website design, marketing, and search from Denver, Colorado. Explore our services or start a conversation about what your business needs next.