A practical starting point for your next marketing project

A simple brief can bring a website, print piece, or campaign into focus.

Name the business problem#

Start with what needs to change. You might be explaining a new service, replacing an outdated website, or bringing inconsistent materials together. The project becomes easier to discuss when the problem is clear.

Choose the audience#

Be specific about who needs the information and what they already know. A person comparing local service providers needs different detail from a longtime customer learning about a new offering.

Gather what you already have#

Collect logos, existing copy, photography, website access, and examples of current marketing. Note which items are approved and which need work. This helps separate the design task from the content task.

Agree on priorities#

A useful brief includes the desired outcome, the essential deliverables, any real deadline, and a budget range if one is available. It also identifies who will review and approve the work.

Bring it into your next project#

Antilo connects website design, marketing, and search from Denver, Colorado. Explore our services or start a conversation about what your business needs next.