Plan a website redesign with search in mind

Treat existing pages and useful content as part of the redesign brief.

Inventory before changing#

List the pages you have and the purpose of each. If search and analytics data are available, review which pages bring relevant visitors and which content still serves the business.

Map old content to the new structure#

Decide what stays, what changes, and what can be retired. Record old and new URLs so necessary redirects are part of the launch plan rather than an afterthought.

Give important services enough space#

A clear service page can explain who the offer is for, what is included, and what a customer should do next. Plan that content before compressing several offers into a single visual section.

Review the launch as a whole#

Check key pages, links, forms, metadata, and redirects. A new design is one part of a working website; the paths people use to reach it deserve attention too.

Bring it into your next project#

Antilo connects website design, marketing, and search from Denver, Colorado. Explore our services or start a conversation about what your business needs next.