Nano Bella

The role behind the work#

One of my first clients I received in my marketing career was Nano Bella. It was at a time that I was out of work, and a family friend approached me who was starting his business. He told me he needed help with the digital aspects of launching his business, and offered me some work helping him to launch the business.

At the onset, the ecommerce side of things was managed in a proprietary website and ecommerce platform that was integrated with Wordpress. I learned this software, and this initial job was where I learned a lot of the foundations about ecommerce, including DTC selling and marketing, third party logistics integrations, and more. But, after some time, the business model adjusted and we realized that this platform was limiting our needs.

I had spent some time learning Shopify that year, and I proposed transitioning to Shopify. I

Building the Shopify store#

We built the entire Shopify store for Nano Bella, then continued working on the shopping experience through the Shopify management role. Product-page optimization and email marketing became two connected parts of that work: helping people decide what to buy, and giving the business a way to stay in touch.

Improving the product pages#

A product page needs to help someone move from interest to a decision. We optimized Nano Bella’s product pages around that purpose, working on the part of the shopping experience where people consider what they want to purchase.

Conversion rate increased to three times its previous level following the product-page optimization. This result comes from David’s account of the work. It describes the conversion improvement associated with that project, rather than a claim about revenue or the performance of the business as a whole.

The store and its product pages were one part of the experience. Email provided another way to communicate with people beyond their visit to the website.

Developing the Klaviyo email systems#

We developed full email flows and supporting systems in Klaviyo alongside the Shopify store. This extended the work beyond the storefront into the email communication around the products.

The role combined the initial store build with ongoing Shopify management, product-page improvements, and email marketing. It reflects the hands-on work of developing an ecommerce website and continuing to improve how it serves the business.

Work delivered#

• Complete Shopify store build
• Shopify management and product-page optimization
• Full email flows and supporting systems in Klaviyo

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