Project concept, not completed client work. A print campaign with a useful online next step.
Client
Illustrative brief — no client
Industry
Local organizations
Discipline
Print & Digital Marketing
The challenge
A printed piece can introduce an offer, but the next step often sends people to a generic homepage. The context of the original message disappears.
What we did
Proposed approach: Design the print piece and destination page together. Carry the same offer through both, with a readable URL, optional QR code, and focused response path.
This is an illustrative project brief, not a completed engagement. The image is a theme placeholder, and there are no client endorsements or measured results associated with this concept.
Agree on the business goal, establish a baseline where data is available, and choose measures that relate to the intended customer action. The exact scope and reporting would be defined with the business.
